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Chapter 2: Introduction to New Age Media (Digital) Marketing

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  Chapter 2: Introduction to New Age Media (Digital) Marketing © Dr. Alok Pawar   In the rapidly evolving landscape of the 21st century, digital marketing has emerged as a cornerstone of business strategy. As consumers increasingly turn to online platforms for information, entertainment, and shopping, businesses must adapt by leveraging digital channels to reach and engage their audiences. This chapter delves into the dynamic world of digital marketing, exploring its definition, distinguishing it from traditional marketing, and examining the various channels and types of digital marketing available today. Digital marketing offers unparalleled opportunities for businesses to connect with their customers in real time, personalize their messaging, and measure the effectiveness of their campaigns with precision. Unlike traditional marketing, which often relies on broad and static methods of communication, digital marketing provides a more targeted, flexible, and interactiv...
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Chapter 1 E-Commerce

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  Chapter 1 E-Commerce   © Dr. Alok Pawar M.Sc. Computer Science, M.B.A., MPhil. M.Sc. Comm.- Physics, PhD 1.1     Introduction to E - Commerce E-Commerce is a term formed by combining two words: 'Electronic' and 'Commerce'. Let's first delve into the meaning of 'Commerce'. Commerce involves extensive transactions through buying and selling activities. These activities are commonplace in markets where numerous vendors offer a variety of products, and customers, in turn, seek to purchase these products. Traditionally, customers physically visit markets to inspect and buy products based on their physical attributes. Products are broadly categorized into goods and services; for instance, purchasing hair oil constitutes a good, while opting for a hair massage at a salon represents a service. Now, when we introduce the 'Electronic' component, it encompasses a wide array of electronic devices such as computers and mobile phones. Through these d...
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